Your Phone is not your friend

Case Study

Challenge

In today’s digital age, smartphones have become ubiquitous, particularly among middle and high school students. While these devices offer numerous benefits, such as instant communication and access to information, they also foster a narrative that encourages constant usage and reliance. This pervasive mindset can lead to detrimental effects on mental health, academic performance, and interpersonal relationships.

The challenge lies in shifting this narrative among students and their parents, who often view smartphones as essential tools for daily life. Current awareness of the potential negative impacts of excessive phone use is loose and ad hoc, lacking a structured approach to understanding the importance of mindful usage. Many students are unaware of how their phone habits may contribute to issues such as distraction, anxiety, and social isolation.

Solution

To address the challenge of shifting the narrative around smartphone usage among middle and high school students and their parents, we propose a dynamic awareness campaign titled “Your Phone is Not Your Friend.” This campaign will leverage engaging multimedia content, specifically a short, animated video created using Vyond, featuring relatable superhero characters that embody the positive alternatives to excessive phone use. Through a friendly and entertaining narrative, the video will highlight the potential pitfalls of over-reliance on smartphones while promoting mindful usage and healthier habits.

Results
Tools Used
  • Audacity
  • Vyond

  • Google Slides & Doc

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